Monday, August 8, 2011

Bookworm Gets On High Horse; Rides It

I'm not just jealous I can't afford
a Marc Jacobs bag*
*ok a little jealous about that

This ad offends me as a Bookworm, and as a Lady Who Works In Advertising.  The overt reference to the controversial novel Lolita by Vladimir Nabokov is about as subtle as a punch in the face.  And just as classy in my mind. 
Perhaps the marketing team was trying to get some buzz on moderately popular book blogs, in which case this constitutes success. 
As much as I appreciate both a literary reference and a beautiful perfume bottle, I wish Dakota Fanning’s parents had interjected on this one.  But maybe she was paid in purses, which would probably be hard to resist.

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